Feb 22: Dirty Little Tricks From The Dark Corners of eCommerce
Brīvības street 214, Riga
About the workshop:
In this workshop, you’ll learn:
How to frame a product, the pricing and the layout in a way to increase engagement and reduce abandonment — based on actual case studies for 2017’s Smashing Magazine’s Membership design,
How to design the perfect responsive checkout flow, from adding an item to the cart to confirming payment details
How to keep customers engaged and delighted while completing mundane tasks,
Ways of reducing error rate by preventing common mistakes and causes for login failures
Full strategy on reducing shopping cart abandonment with better and smarter checkout UX
Practical guidelines and rules of thumbs from mid-size and large eCommerce projects, i.e. how to deal with guest checkout, faceted search, filters, autocomplete, smart defaults, progressive checkout, forgiving input, form labels, product lists, navigation, carousels, product comparison, pricing options, shipping costs, delivery times, coupon codes, transactional emails and interface copy
How to deal with sensitive data, email, password, social logins and privacy or security issues
How to optimize the shopping experience and specifically the checkout experience for mobile views, and how to use Facebook Messenger, Apple Pay etc. to improve UX and boost conversion,
Innovative examples of better, smarter and faster checkout/sign-up flows and how they're done
How to improve perceived performance of the forms with skeleton screens and progress indicators
A complete strategy and a set of eCommerce checklists for pricing tables, shopping cart page and the checkout flow to use when working on any kind of eCommerce projects.
Also, enough sleep is required since we’ll get through a lot of stuff through the day!
Feb 24: SOCIALLY INFLUENCING UX
About the workshop:
Does your UX design persuade people to act differently and perpetually influence their thoughts?
This highly interactive workshop will cover strategies for designing UX aimed at driving people to change their minds and acquire new behaviors. It will combine an extensive body of knowledge from social psychology, focusing on social influence, behavioral change, persuasion, and hands-on designing of influential UX.
You will learn:
- The key concepts pertinent to behavior change, persuasive technology, socially influencing systems, computer-supported influence, and persuasive backfiring
- Innovative ways to design UX aimed at changing behaviors and attitudes of people by leveraging powers of social influence
- How to perform analysis of an ecosystem of future environments, i.e., describing three generic groups of people depending on their susceptibility to socially influencing UX, explaining the process of defining behavior change, and providing tools for social engineering
- Abilities to use socio-psychological theories and integrate them with new design concepts to achieve more effective UX for behavior change at scale
- Competences to design socially influencing UX that enable mechanisms to perpetually support motivation of individuals comparing to conventional marketing approaches, such as those that are based on carrots and sticks
- New skillset for addressing your present real-life issues that keeps you awake at night
- Expanding your potential to brake stereotypes and create from your heart
Bring a real-life issue you want to solve:
Please use this template to describe your most difficult real-life issue that you want to tackle during the workshop (please be as specific as possible):
There is [THIS GROUP OF PEOPLE], who currently [DO THIS UNSATISFACTORY BEHAVIOR]. In the future, they would need to [DO THIS NEW BEHAVIOR].
Workshop is targeted for:
UX designers, UI designers, innovators, influencers, strategists, web developers, marketers, advertisers, system architects, product developers, data analysts, disruptors, digital rebels, now-ists, scientists, game changers
- TEDx Talk - https://www.youtube.com/watch?v=Hy23R1GIOsQ
- TEDx Interview - https://www.youtube.com/watch?v=-HrZs08aFp8
- MIT Advancing Wellbeing Initiative interview - http://www.media.mit.edu/video/view/wellbeing-2015-12-8-1
Feb 24: Uncover New Customer Insights with Jobs to be Done
Jobs to be Done is a new way to understand what customers want, and why they want it. Understanding your customer’s Job to be Done will help you become better at creating and selling products that people will buy.
But how do we do that? What data do we need to understand Customer Jobs? How do we go about gathering those data? Once we get them, how do we model them? How do we use those models to make difficult design trade-offs, and create new products and features? How do we convince the other people we work that we should go out and get these data and our models can be trusted?
This workshop will be a combination of lectures, live customer interviews, and hands-on practicing.
You will learn:
- The theory of Jobs to be Done
- How to interview customers to understand their Jobs to be Done
- What data to look for and how to record it
- How to model data that describe what motivates customers to buy and use products
- How to use these models to design new products and features